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Let the games begin
“Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change,” said Brian...
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Building new experiences with Computer Graphics
It is often used to create games or worlds where no human has ever lived yet. But there´s more than that for Computer Graphics. Not only marketing and sales, but also education: it can help analyze the...
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La Relevancia de los Videojuegos en el Mundo Actual
Autor: Rigoberto Sáenz Imbacuán Aunque parece difícil de creer, los juegos han acompañado el desarrollo mismo de la humanidad, ya que junto con otros hitos importantes como el uso de imágenes y/o...
View Article[Labs] Rock-Paper-Scissors: You vs. your computer!
Our project sprouts from the idea of developing a software that explores the possibilities of an open sourced image processing library. The first members of our team discussed two initial proposals...
View ArticleGamification for Engaging User Experience
Moving users from ‘Can do’ to ‘Will do’ with Persuasive Design A good product design can cause a paradigm shift in user experience. Designers need to study a user’s emotions while interacting with a...
View ArticleGamification as a Tool for Change
The General Perception of Gaming A friend of mine complained about his 10 years old son doing nothing but playing video games the whole day. He was worried and did not know how to convince little...
View ArticleThe Science Behind a Gamified Journey
Simplify a Complex User Experience Last year, one of my teams was tasked with creating the architecture for the next generation of a core enterprise application. Later, we had to also build the main...
View ArticlePokemon Go Scales Up Augmented Reality
By Federico Fredes It’s been awhile since Pokemon GO has been out in the market, and with it, brought a revolutionary way of making gaming experiences come to life in the real world. But what are the...
View ArticleA Game Design Method, Part 1: Define the Core, Focus, and Give it Power
As game designers we often find ourselves having to make complex decisions quickly. Are all the mechanics and features really necessary? What needs to be developed first? Do all these...
View ArticleA Game Design Method, Part 2
With XDS fresh on our minds, we in the Gaming Studio were so pleased to see our own Patricio Spallati onstage there. We heard about his experience in the past year co-producing (with EA) the latest...
View ArticleHidden analytics of eSports
In today’s eSports environment there is a complex network between video game developers, streaming technology companies, social networks, content creators, and spectators. This rich environment offers...
View ArticleThe gaming industry in the midst of change
While more people than ever are enjoying playing online games, the gaming industry has still been impacted significantly by the COVID-19 pandemic. The industry faces challenges with everything. From...
View ArticleWith the Game Testing Edition, we bet on the inclusive growth of the IT...
Over a period of 6 months, the 500 young people selected will work as video game testers for Globant and will have the opportunity to learn about game engineering, game design, programming, and the...
View ArticleThe esports industry, what’s it like for women and how it connects to the...
The world of gaming is still a male-dominated industry, but things are starting to change. In 2020, 47% of all gamers and 48% of mobile gamers were women. We are starting to see initiatives, projects,...
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